Living in an era of complete digitization and constant technological innovation, diverse businesses have a website, regardless of size or nature. Without a digital front, your marketing efforts are likely to go futile. It is so because customers prefer to gather information about the company using Google, as they are likely to get acquainted. In simple words, having a website establishes a sense of credibility. So, if you haven’t yet, it is about time you make a WordPress website for your business.
Bringing high-quality leads to your local service business site is not a cakewalk. For this, you require a solid web presence that can do wonders for your business, even when it is offline to the world. In addition, a good website can drum up a lot of interest, especially if you’re brand new. A company’s online presence is essential to operating in any field. And here is where WordPress plays its magic as the perfect platform to power your local businesses.
WordPress Features and Plug-ins To Grow Your Business
You can keep optimizing your website by adding WordPress plugins. However, over 55,000 WordPress plugins are available today, so it can be pretty daunting to choose the right ones. In addition, there are plugins for various purposes, and you have to determine what is best for your site. With WordPress plugins, you can not only improve your SEO but also increase site speed, add contact forms, create an online store, and much more.
Enhance Your SEO
To bring your website to the top, SEO is vital in getting your page a high ranking on SERPs (Search Engine Results Page). According to statistics provided by market researchers, about 68% of all online experiences start with a search engine. Therefore, your site needs to be search optimized to start gaining traction. One such plug-in – Yoast SEO, helps enhance your site’s content using appropriate keywords to increase your website’s ranking on search engines. The role of this plug-in is to check keywords or key phrases and analyze your text for all variants, giving you a score and an elaborate explanation of the problems in your content and how to fix them.
Responsive Google Maps
If you are operating a brick-and-mortar local store, the growth of your business is seen in the number of customers visiting your store. The Responsive Google Maps plug-in makes it super-easy for potential customers to find your store by allowing you to add a fully-responsive Google map to your website. It is full of functions yet remains easy to use and set up.
HubSpot WordPress Plugin
The HubSpot WordPress plug-in is an all-in-one lead generation tool to attract, engage, and delight your contacts and customers by creating forms, pop-ups, emails, and much more right from your WordPress dashboard. Apart from this, you can track how potential customers interact with your website and keep tabs on their page views, form submissions, live chats, email engagement, and more via a well-laid-out timeline. Besides this, you can launch automated marketing campaigns and sales follow-ups after monitoring all this data. With this plug-in, you can auto-sync form submissions with HubSpot CRM and obtain comprehensive analytics to track market performance.
Sucuri – A Complete Website Security
A secure and protected website delivers peace of mind from future cyber attacks. Around 70 million websites are operated using WordPress themes and plug-ins. It is a common misconception that only high-traffic websites get hacked, but the truth is even smaller websites are targeted. Taking the popularity of WordPress as a CMS into the picture is even more reason to be safe. Therefore, it is of the essence that you use a security plug-in to ramp up the security of your website. Here is where Sucuri Security comes into the picture, offering website monitoring, malware removal, and other website security-related issues for small and large businesses.
One of the most user-friendly WordPress landing page plug-ins, which effectively helps visitors know the latest updates and offers, persuades them to contact your sales representatives instantly. With no coding required, this SeedProd plug-in allows you to build compelling, mobile-responsive sales and other landing pages easily.
A business website means you need to have a contact us page, which consists of forms or contact details, as it is easy for visitors or customers to get in touch. For WordPress, WPForms is the most user-friendly contact form plug-in; as it allows you to easily create contact forms, email subscription forms, online order forms, payment forms, surveys, polls, and other online forms with just a few clicks. In addition, it comes with powerful features that don’t exist in other form builders, such as conversational forms, form landing pages, user journey tracking, form abandonment, geolocation tracking, GDPR friendly, custom WordPress user registration and login forms, and much more.
Web Push Notification Plug-in
Whenever we come up with new business ideas, offers, or announcements, we look for a plug-in that can notify the customers. Here is where PushEngage comes to action – the most powerful and user-friendly web push notification service for WordPress that allows you to send targeted messages and announcements to your website visitors using the browser push notification technology.
A social sharing button – Shared Count is the best WordPress social media plug-in that helps businesses to increase traffic and engagement by helping readers share your posts and pages with their friends on social media. How share counts are calculated varies a bit depending on the social network. Therefore, the best way to interpret the share count number shown is to represent the most accurate number of quantifiable social actions on the shared URL.
Hence, pivoting on your business, you can choose the most suitable WordPress plug-ins by either downloading the plug-ins straight from the WordPress.org plug-in directory. Even if you’re a small offline store, a good website can go a long way toward growing your business.