Empowering Advocacy: Rebuilding the Digital Core for Minnesota's Family Physicians.
Web Application • CMS Architecture
About the Client
Minnesota Academy of Family Physicians
The Challenge
Outdated website design and user experience
Heavy dependency on YourMembership AMS for events and CMEs
Inflexible event workflows not supported by off-the-shelf plugins
Manual processes for invoicing, discounts, and donations
Limited control for non-technical staff to create or modify event pages
What We Did
Delivered a modern, branded WordPress website aligned with MAFP's identity
Built a highly customized event management system using Gravity Forms + Gravity Flow
Enabled staff to create complex events with zero developer dependency
Implemented flexible payment flows including Pay Later, invoicing, and discounts
Introduced Elementor for full control over event landing pages
Integrated CRM and accounting systems for operational efficiency
Backend
WordPressCustom architectureGravity FormsAdvanced data captureGravity FlowWorkflow automationCustom PHP logic for pricing and discount enginesZoho CRM integrationQuickBooks accounting integrationFrontend
Elementor Page BuilderFully responsive custom themeBranded UI components for events and donationsOptimized checkout and form experiencesIntegrations
Zoho CRMMember and event recordsQuickBooksAccounting & reconciliationStripeMultiple accounts for events & donationsInvoice generation and Pay Later workflowsPlanning a connected website for your association? Explore our association website design in Washington DC for member access, event workflows, and integration planning.