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Empowering Advocacy: Rebuilding the Digital Core for Minnesota's Family Physicians.

Advanced Event Ticketing System
Integrated Payment with Proper Reporting
ZOHO CRM Integration

About the Client

Minnesota Academy of Family Physicians

MAFP is a professional association supporting family physicians through education, advocacy, events, and CME programs. Their website is central to member engagement, event registrations, CME tracking, and donations. The legacy website lacked visual appeal, flexibility, and the ability to support complex event workflows without developer intervention.
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  • Outdated website design and user experience
  • Heavy dependency on YourMembership AMS for events and CMEs
  • Inflexible event workflows not supported by off-the-shelf plugins
  • Manual processes for invoicing, discounts, and donations
  • Limited control for non-technical staff to create or modify event pages
  • Delivered a modern, branded WordPress website aligned with MAFP's identity
  • Built a highly customized event management system using Gravity Forms + Gravity Flow
  • Enabled staff to create complex events with zero developer dependency
  • Implemented flexible payment flows including Pay Later, invoicing, and discounts
  • Introduced Elementor for full control over event landing pages
  • Integrated CRM and accounting systems for operational efficiency

Backend

WordPress (Custom architecture)

Gravity Forms (Advanced data capture)

Gravity Flow (Workflow automation)

Custom PHP logic for pricing and discount engines

Zoho CRM integration

QuickBooks accounting integration

Frontend

Elementor Page Builder

Fully responsive custom theme

Branded UI components for events and donations

Optimized checkout and form experiences

Integrations

Zoho CRM (Member and event records)

QuickBooks (Accounting & reconciliation)

Stripe (Multiple accounts for events & donations)

Invoice generation and Pay Later workflows

Conclusion

Project Outcome

By re-architecting MAFP’s digital platform on a flexible WordPress foundation, Actualize Studio transformed the website from a static presence into a powerful operational hub. The new system eliminated dependence on the YourMembership AMS and manual processes, giving staff full control over event creation, CME management, payments, and content updates—without ongoing developer support.
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